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Many colleagues today bemoan that we are losing our true winemaking artisans to a kind of oenological ‘industrial revolution’, where wines are made in labs, by recipe, to satisfy ‘target consumers’, ‘market profiles’ and ‘Wine Critics’ (gate-keepers as they are referred to by trade insiders). The result being that all we may end up with is a universal mouth-wash so bland and boring as to inspire epitaphs instead of poetry.